When we decided to start a fitness business, Erin and I needed help coming up with a great name and slogan. So, in the summer of 2011, with Erin’s lawyer friends and some of my smarter Marine buddies, we had a “Business Naming Party” filled with beer, food, and great ideas! This is where we came up with the name Origin Fitness and slogan “Build. Achieve. Transform.”
“Origin,” because many people who would be joining us would be at the start, or re-start, of their fitness journey. We wanted to meet them where they were – at their Origin.
“Build. Achieve. Transform.” is what we do from the origin. Every fitness journey starts with: we Build your foundation of fitness. With great coaching and accountability, we Achieve your goals. Lastly and most importantly, we help Transform your life. In our minds, this slogan is what we consider everyone’s fitness journey.
Once we had the name, I had to get to work! I drove all around the DC Metro area, going from job to job while and exposing myself to different training environments, all to build on the coaching experience I’d started in the Marine Corps. At the same time, I was business planning. I knew I wanted to open my own brick and mortar CrossFit gym. I found this great space in Burke and sold the landlord on my vision of building an inclusive, welcoming CrossFit gym. On December 16th, 2013, we opened our doors to the Burke and surrounding communities as CrossFit Burke!
And, consistent with our mission, CrossFit Burke has evolved over the last four years to serve you better. When we opened, I knew I wanted to have multiple programs like CrossFit Kids, Barbell Club and personal training. What I did not anticipate was the organic and natural out-growth for our 5:30 p.m. Family Class, Yoga, Nutrition, Masters, and, especially, Strongman! All of these programs were developed because of feedback from you!
To reflect the gym’s evolution, over the next couple of months, we will become: Origin Fitness: Home of CrossFit Burke. This is to better communicate our vision of fitness to Burke and surrounding communities. CrossFit is our core service, but we are also much more. We want to help as many people reach their fitness goals as we can. Having a brand name that encapsulates this is important in realizing that vision. We want to create a brand that resonates with who we have become as a gym while continuing to serve our members with the high-level experience you expect and deserve from us.
Most aspects of your daily experience at the gym will not change as we rebrand. Here just some of the things that will stay the same for you:
- Same friendly faces coaching you with the same high level of expertise and service that you have come to know and expect.
- Same class structure.
- Same programming.
- Same schedule.
- Same membership/payment rate.
- Same fellow athletes during your favorite classes (though sometimes folks take a few days off).
- We are and will continue to be a proud CrossFit Affiliate.
You will notice a few cosmetic changes as we rebrand. We’ll have a new logo for Origin Fitness, with a new color scheme, both of which you’ll see on a new website that’s coming in the next couple of weeks. Our social media platforms will reflect the visual changes too, including our Google and Yelp pages, as will the signage on the gym. And you’ll see new t-shirts! These changes won’t all take place immediately, or all at once. It’s our goal to make this transition as seamless as possible for you. So, as always, please do not hesitate to talk to me if you have any questions or concerns.
All of our athletes and coaches, past and present, have contributed to the vibrant, welcoming, inclusive, and fun community that we have. CrossFit Burke would not be here without all of you believing in us that we can help change your lives for the better through fitness. We are very excited about moving forward as Origin Fitness: Home of CrossFit Burke! Thank you for helping us become the gym that we are! We look forward to celebrating our fourth anniversary with you next Saturday!